AMACOM How to Prepare Stage and ...AMACOM How to Prepare Stage and Deliver Winning Presentations, SELF HELP
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How to Prepare, Stage, and Deliver WINNING PRESENTATIONS Third Edition Thomas Leech American Management Association New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C. Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Leech, Thomas. How to prepare, stage, and deliver winning presentations / Thomas Leech.—3rd ed. p. cm. Rev. ed. of: How to prepare, stage, & deliver winning presentations. New and updated ed. c1993. Includes bibliographical references and index. ISBN 0-8144-7231-1 1. Business presentations. I. Title: Winning presentations. II. Leech, Thomas. How to prepare, stage, & deliver winning presentations. III. Title. HF5718.22.L43 2004 658.4 52—dc22 2003019971 2004, 1993, 1982 Thomas Leech. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10987654321 Contents Acknowledgments v Part I Presentations: An Overview 1 1 Presentations: Vital to Success in a Changing World 3 2 Executive Summary: The Fundamental Fifteen Keys to Winning Presentations 11 3 Becoming a Winning Presenter 16 Part II Prepare 25 4 Plan: First Analyze and Strategize 27 5 Organize: Sort Out Your Ideas to Clarify and Convince 60 6Suppo :MakeYourCase 95 7 Visual Aids/Graphics: A Picture Is Worth 1000 Words, Maybe 121 iii iv Contents Part III Stage 165 8 Arrangements: The Devil’s in the Details 167 9 Working the Charts, Successfully 189 10 Practice: Skip It at Your Risk 198 Part IV Deliver and Follow Up 205 11 Show Time: Overview and Nonverbal Delivery Skills 207 12 The Spoken Word: Language and Voice 233 13 Interact: Successfully Managing Q&A 258 14 Switching Hats: Becoming a Sharper Listener 270 15 Follow Up: It Ain’t Over ‘Til It’s Over 281 Part V Special Presentation Situations 285 16 Not Just One but a Winning Team 287 17 Making Sure It’s Not Greek to Them: International Presentations 299 18 Becoming a Winning Presenter 313 Notes 317 Index 325 [ Pobierz całość w formacie PDF ] |
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